Predatory lending
Predatory lending - practices that use unfair or deceptive tactics to lead borrowers into loans that disproportionately benefit the lender - is growing alongside the rapid expansion of digital credit. Women face structural vulnerabilities that increase their exposure: lower digital and financial literacy, less prior credit experience, and fewer assets as collateral make them more susceptible to opaque pricing and aggressive terms. Repayment stress is an overwhelming obstacle - In Kenya, 20% cut food purchases to repay loans. Without stronger regulatory oversight, financial services risk deepening rather than reducing women's financial exclusion.
16 Connected Barriers
Most Relevant Segments
- 01. Excluded, marginalized
- 02. Excluded, high potential
- 03. Included, underserved
- 04. Included, not underserved
Most Relevant Customer Journey Phases
- Phase 1: Account Ownership
- Phase 2: Basic Account Usage
- Phase 3: Active Account Usage
- Phase 4: Economic Empowerment
Key Evidence
The rapid growth of digital credit has outpaced consumer protection frameworks in many markets, creating environments where predatory practices are difficult to detect, remedy, or measure, particularly by sex. The absence of regulatory oversight has allowed practices that would be prohibited in formal banking to proliferate in the digital lending sector.
- Digital credit and embedded finance can expand access to working capital for women, but they can also scale over-indebtedness, mis-selling, data misuse, and weak redress mechanisms. Responsible digital credit requires practical safeguards across the entire customer journey—from loan offer to repayment—to manage these risks. (CGAP, 2025)
- Predatory and unauthorized digital lending apps intrusively harvest customer data and target financially distressed borrowers with expensive loans. When borrowers cannot repay, lenders deploy abusive debt collection tactics—including social shaming—to force repayment, a practice that falls disproportionately on women. Without adequate redress mechanisms, borrowers cannot renegotiate terms and instead take on additional loans to cover existing ones, deepening over-indebtedness. (CGAP, 2022)
Sex-disaggregated evidence on predatory lending’s direct, differential impact on women remains limited. Structural factors such as lower digital and financial literacy, higher reliance on informal and digital credit, and borrowing for welfare needs, however, suggest that women face heightened vulnerability to predatory lending.
- Gender-based discrimination in formal credit markets is well-documented and compounds women's vulnerability to informal and digital credit. In Turkey, 35% of loan officers surveyed showed gender bias, with women awarded $14,000 less on otherwise identical applications; a separate study found women were 30% more likely to be asked for a guarantor. In Chile, women's loan requests were 18.3% less likely to be approved — dropping further for officers with stronger pro-male preferences. In Uganda, gender bias against individual female entrepreneurs was driven by beliefs about women's entrepreneurial abilities. The cumulative effect is to push women away from regulated formal credit and toward digital and informal channels where consumer protections are weakest. (IPA 2025)
Interventions that have successfully addressed this barrier
The following Exemplar represents one evidence-based interventions that has shown success in addressing this particular barrier. There may be other Exemplars for this barrier in the larger Barriers & Exemplars Analysis compendium deck.


